Before I get started, I just want to say that I think what one of the Console manufacturer’s mean when they say they expect their console to have a 10 year life is quite a bit different from what people interpret that to mean. I think it is fair to say that they expect to continue manufacturing the console for 10 or more years, and for some companies to continue to make games for 10 or more years, and it is not a statement that they’re not releasing a new console for a decade. As an example, consider that the PS2 will soon be 10 years old, Sony replaced it after 6 years (in most markets), and there really hasn’t been much of note released on it in 3 years.
Now, I think it is fair to say that we’re not that far from the beginning of the next generation and within the next 2 or 3 years all three console manufacturers will be pushing their next generation hardware. With this in mind, I think that Natal and the Playstation Move have a lot more to do with the upcoming generation than they have with the current one.
The way I see it is Microsoft and Sony are trying to gain credibility with the expanded market and core-gamers who prefer motion controls in the current generation so when they continue to offer them in their next generation system they’re less plagued with the stigma of being a copy-cat. At the same time, there developers lack experience implementing games using these control schemes and they need to develop some important brands in this space or else they will have significant difficulties operating in this space in the next generation. On top of this, I think they want to limit Nintendo’s ability to release a more conventionally powerful console (which could be 8 or more times as powerful as the HD consoles depending on when it is released) and easily re-capturing Wii owners who also wanted more advanced visuals.
The thing I really wonder about is whether Sony and Microsoft have made the same mistake with these input devices that they made when entering into this generation. They focused heavily on the technology their competition was offering and tried to deliver greater technology without considering why people where choosing the products they were buying. In the case of the Wii in particular, a large portion of Nintendo’s success comes from delivering new gameplay experiences as well as being one of the few companies that continues to deliver a quality social gaming experience. While a line-up of games has yet to really materialize, the games that we have seen for Move have mostly been fairly derivative and there hasn’t been much attention paid to making them particularly social. What this means is that these companies may not be building credibility, developing experience and brands to target these customers, or interfering with Nintendo and the Wii’s successor primarily because they don’t understand why the Wii is successful.








