"I've already said why they would do it, as a defensive move against downloadable titles that are "good enough". "
Oh, I thought you meant digital distribution. I misunderstood you. I get the other thing. They need to make their product good enough to make people want to buy them. Same fight against disinterest they've been fighting since the Wii and DS.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs













