Label president Peter Moore tells investors that fitness genre is a billion-dollar industry; talks up "authentic sports action" for upcoming motion control systems.

It didn't take long for EA to find success in the nascent fitness game genre. Having launched the neoprene-band equipped workout title EA Sports Active for the Wii in May 2009, the game sold nearly 2 million units by the end of June. EA launched a Wii follow-up for the game, imaginatively titled EA Sports Active More Workouts, in November, and label president Peter Moore told GameSpot in January that the game is "doing well."

EA Sports is pumped about its Active line.

Today, Moore spoke at Morgan Stanley's Technology, Media, and Telecom Conference, affixing a dollar figure to just how well the EA Sports brand is doing. According to the former Microsoft executive, the franchise has brought in $125 million during the publisher's current fiscal year, which ends March 31. The original EA Sports Active retails for $59.99--$10 more than a standard Wii title--while More Workouts carries a $39.99 price tag.

Moore went on to tell the investor conference that EA Sports Active and other fitness titles present a chance for the gaming industry to bust into $200 billion fitness market. Already, he said, fitness games are a "billion-dollar industry." With Microsoft's Project Natal and Sony's camera-based motion-sensing controller due this holiday, Moore was quick to note that EA's success in the genre comes on just the Wii alone.

The EA executive didn't explicitly state that versions of EA Sports Active would be available for the Xbox 360 and PlayStation 3. However, he did say that EA plans to apply the lessons it learned in making successful games for the Wii to Microsoft's and Sony's new motion-based control schemes.

Those lessons, he said, included "creating an experience that's specific to the technology." In Sony's case, that involves building an experience where gamers still have a controller in their hand, while Natal games would work to eschew the gamepad completely in favor of having players use their whole bodies. "Authentic sports motion is the real key," he noted.

In August, EA said as part of a post-earnings conference call that it plans to announce specific titles for Sony's and Microsoft's motion-sensing devices during the first half of this year.

fitness games are easily a billion dollar industry, wii fit alone passed a billion in sales a long time ago, quite a while before wii fit plus even.

Wii games don't sell. Wii games are the cause for EA's financial troubles.

PS3 and 360 owners, if your platform are receiving the same "EA Quality" motion control titles as the Wii, prepare for the shovelware rain.

That's it. Motion controllers on HD systems are going to kill gaming. All publishers will become fixated on the $200 Billion dollar fitness industry and forgo making games completely.

Okay, I don't believe that for a second but I figured someone is going to say it so I might as well beat them to the punch.

The HD systems and their silly excercise games.

Rayman Raving Rabbids is next.

Don't forget Grand Slam Tennis, Carnival Games, Just Dance, Red Steel, We Ski and Nathan Drake/Marcus Phoenix & Sonic at the Olympic Games!

Though Boom Blox is probably in the works too, which is seriously a good thing for every Arc/Natal owner.  Best EA game this gen by far.

EA has better motion control implementations than any other 3rd party on the Wii. Medal of Honor: Heroes 2 set the standard for Wii FPS controls, Godfather had the best gesture controls of any game I played before WM+ came out, Boom Blox made great use of the Wiimote, and Tiger Woods 10 and Grand Slam Tennis were great sports games which took excellent advantage of the WM+ even before Nintendo did.

If I were trying to get a new interface off the ground, EA would be the first publisher that I would want on board. Unless they just hate motion, HD console owners should be happy to have EA games coming for their new interfaces.