Microsoft does something very similar. To most people who have had an Xbox for ~12 months, Microsoft sends them a coffin.

I wonder if this has anything to do with the fact that they claim to have reached the "turnaround point" with PS3's sales. As in "please stop badmouthing the PS3".

If there big plan to get people to stop badmouthing the PS3 is cake.  They are in even worse trouble then I thought when it comes to their upper management.

Then again, everyone loves cake.

lol, I was thinking the exact same thing.

Do you mail cakes to other people when it's your birthday or do they get you a cake?

Guess no one came to the PS3's birthday party...

That is so very weird.

Whats the point?

 I guess people like cake.

Fine. Let them eat cake.

I like the idea...but the cake...man they could of done something more interesting =/ ...Oh well cake is cake..can I have a slice? =)

 LOL

In before obligatory response of "cake is HD the camera that took the picks suck."