As has been the case for a while now, data from Wii Sports suggests that only around 10% of Wii owners in the UK share their data with the Nintendo channel.   If this figure is applied across the software range (which of course wouldn't always be accurate - CoD data is likely to represent more than 10% of Wii CoD owners since it is a game many play online, and as such it is more likely th - at many such players share their data using the Nintendo channel), some surprising estimates of software ownership emerge:

Zack and Wiki - Total hours=325,085  Average per person=12h 31m (ball park number of owners ~200,000)

Endless Ocean - TH=320,901  Av. pp=10h 39m (ball park# ~300,000)

De Blob - TH= 164,944  Av. pp=9h 5m (ball park# ~150,000)

MadWorld - TH=53,699  Av. pp=5h 15m (in 4 plays - like me, it seems most people didn't really rate this game [ball park# ~100,000)

Eledees - TH=152,083  Av. pp=8h 6m (ball park# ~175,000)

It's hard to know how much second-hand purchases come into play here, but even so, it seems more people have their hands on some of these games than is often suggested.

they seem like what most people expect to be honest. also UK sales awardes are given when they pass certain sales records

Are you suggesting Z&W sold 200,000 copies in the UK alone? That would deny Capcom sales figures immensely.

I doubt these guestimates are accurate. The people who share that data are more likely the more traditional gamers who are much more likely to own those games and much more likely to play for long periods of time.

Yeah, the self selective nature of this means you can't make such judgments unfortunately.

No, there's no way of knowing for sure, and as I say, second-hand sales (which ELSPA don't track) must play a part. But with some of these titles (e.g. de Blob) I don't see much reason why the percentage of owners sharing their data would be dramatically higher than the average.

Like I say - ball park figures with big margins of error, but figures based on some data nonetheless.

have you seen the wii fit numbers, it's like 10 hours per person or something for lifetime ownership.

Are you sure you're not talking about Wii Fit Plus? On the UK Nintendo channel, it's over 23 hours per person.

Don't know about the UK but in NA you have to consider rentals too.  Probably half the games my system is pulling data for were rented (or borrowed) games and that totally skews those numbers.   Sadly, on the flip side, a lot of those rentals have more play time than some I own!

Also remember that the "core" gamers who are more likely to go online are also the people who are more likely to buy a Wii + another game and never put Wii Sports into their system. This also skews the numbers as you are assuming that 100% of the people who submit data have played Wii Sports. If you look below (from Nintendo's Investor Relations meeting) you'll see that Wii Sports isn't the only driving factor in software, and in fact MKWii, Wii Fit (and Plus), WSR, and New Super Mario Bros Wii are commonly bought with a Wii and could easily prevent Wii Sports from being put in the system.

This is the chart I showed during the Corporate Management Policy Briefing last October. When a purchase of a software is registered with Club Nintendo with the registration of Wii hardware in the same week, we interpret that as the software driving the purchase of the hardware. This chart shows the percentages of the cumulative sales of these software that drove Wii hardware sales as of October of last year [october 09 since the investor relations meeting was in 2010]. Why don't we look at the corresponding Club Nintendo data on the subject three key titles in order to see how they are performing today?

Here it is. Wii Fit Plus, in the middle of this chart, shows particularly high hardware-purchase drive ratios. Ratio of New Super Mario Bros. Wii can be considered good enough as it has not been long since launch. Considering how the late 2008 launches of such then-anticipated titles such as Wii Music and Animal Crossing Wii were selling a year ago from today, we have to say that these three titles have been able to keep rather healthy sales transitions. Nintendo would like to keep its efforts to maintain their sales momentums in order to keep the momentum of Wii platform and its products.

nordlead said: Also remember that the "core" gamers who are more likely to go online are also the people who are more likely to buy a Wii + another game and never put Wii Sports into their system. This also skews the numbers as you are assuming that 100% of the people who submit data have played Wii Sports. If you look below (from Nintendo's Investor Relations meeting) you'll see that Wii Sports isn't the only driving factor in software, and in fact MKWii, Wii Fit (and Plus), WSR, and New Super Mario Bros Wii are commonly bought with a Wii and could easily prevent Wii Sports from being put in the system. This is the chart I showed during the Corporate Management Policy Briefing last October. When a purchase of a software is registered with Club Nintendo with the registration of Wii hardware in the same week, we interpret that as the software driving the purchase of the hardware. This chart shows the percentages of the cumulative sales of these software that drove Wii hardware sales as of October of last year [october 09 since the investor relations meeting was in 2010]. Why don't we look at the corresponding Club Nintendo data on the subject three key titles in order to see how they are performing today? Here it is. Wii Fit Plus, in the middle of this chart, shows particularly high hardware-purchase drive ratios. Ratio of New Super Mario Bros. Wii can be considered good enough as it has not been long since launch. Considering how the late 2008 launches of such then-anticipated titles such as Wii Music and Animal Crossing Wii were selling a year ago from today, we have to say that these three titles have been able to keep rather healthy sales transitions. Nintendo would like to keep its efforts to maintain their sales momentums in order to keep the momentum of Wii platform and its products.

That really shows the difference between Nintendo and the competition.  Nintendo looks to make games that not only boost hardware sales at launch but throughout the life of the console.   With the possible excepts of Halo and GT5,  MS and Sony get/make exclusives that sells hardware at launch only and then sequalize them to ever demising returns (as far as hardware sales go).