Some of the meltdowns in this thread are comparable to the the ones over the FFXIII multiplat announcement.

I don't see what all the rage is about, or how anyone could even be surprised. I expected it to happen since Microsoft and Sony bounce back in forth in competing with exclusive advertising over major games.

Looks like Microsoft won this round.

Well all I know is there shud be a even bigger meltdown comes FF13 release in march and ps3 version sells more copies in NA where 360 is double the install base and had these exclusive ads...so dont come making poor excuses when ppl comes in and starts calling ff13 360 version a fail when that actually happens.

The commercial makes no difference to me anyway. I will be buying the game for my 360 because I don't own a PS3. So I was obviously going to get it for 360 either way..

They are just trying to promte it for the Xbox

I don't think half of the PS3 owners got it for FF13.It's not exclusive marketing there will be more commerical's.The ps3 got a bundle.

Square enix LOVES money. They would do anything as long as they get massive amount of $$$$$$$$$$$$. Even if it means alienating their fans, which I'm sure most of them grew up playing final fantasy on a playstation system.

Nothing to get too worried about really...

Remember how Ubisoft made an exclusive marketing deal with Sony for advetising Assassins Creed II? Same thing here. Money is involved. But even though they had this exclusive marketing campaign, the X360 version still out the PS3 version. Same thing here. PS3 will still outsell the X360 version.

I was just at my local WALMART picking up MAG when i saw their comming soon game display it had FF 13 for 360 and nothing about it comming soon to PS3.

don't worry all FF fans all this anti-ps3 stuff will die down when game footage is shown of FF Vs, yup it shall own all.

That's the point though, SE should have everything to do with what ads get aired and for what system that advertisement airs. By allowing Sony or M$ to buy rights to advertising you create an ethical dillemma that gives a potential unfair advantage to company buying the rights. SE should be financing and advertising without the financial backing of SONY or M$ unless the game is exclusive.