EA Spends $2.6m (estimated USD) to air commercial during Super Bowl

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mike_intellivision

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mike_intellivision on 08 February 2010

EEDAR says game advertising works.

EA spent (estimated) $2.6M (USD) for a 30-second spot for Dante's Inferno during the Super Bowl. (That was the estimated cost of advertising on the telecast of the Super Bowl -- the championship game of American football).

How will that help sales?

How does that compare to other games total PR budgets? (Related, what games might have sold better if there had been a good ad campaign. I am thinking specifically of the Wii but this is open-ended).

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Sorcery

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Sorcery on 08 February 2010

Superbowl commercials don't make sense to me for videogames. Is that commercial really going to translate into 500,000+ sales for Dante's Inferno? Probably not.

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Buzzi on 08 February 2010

2.6m $ is a lot, I hope for EA that's false, they'll never sell over 400k copies at full price just thanks to the SuperBowl...

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kunaixhaku

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kunaixhaku on 08 February 2010

never underestimate the power of the superbowl!

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O-D-C on 08 February 2010

an estimated 100 million North Americans watched the super bowl

2.6 million to reach 100 million people? I think thats worth it

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Gamerace

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Gamerace on 08 February 2010

That could be worthwhile but I'm not so sure about if it'll help a mediocore reviewed God of War clone enough to warrent the expense.

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NYANKS on 08 February 2010

It was a great commercial though. The song was "Ain't no Sunshine", by Bill Withers. Good choice, made the commercial if you ask me.

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Barozi on 08 February 2010

Rather cheap if you ask me

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NJ5 on 08 February 2010

I'm doubting it will work.

How many people who watch the Super Bowl even know who Dante is? Or the meaning of the word Inferno for that matter...

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--OkeyDokey-- on 08 February 2010

NJ5 said:

I'm doubting it will work.

How many people who watch the Super Bowl even know who Dante is? Or the meaning of the word Inferno for that matter...

I don't think anyone knows what the fuck Quantum of Solace means, but that movie did alright :P

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