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Forums - Sales Discussion - Sony loses $18 per console in US, possible profit in UK

The reactions to this news are quite amusing. Wii fans aren't panicking by any means. PC fans neither. Most XB360 fans aren't panicking either. Some people, though, are panicking...



Boo!



Keep calm, j/k, nothing happened!



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


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Still losing money? God this is just hilarious. The only thing missing is the Benny Hill theme song.



ssj12 said:
koffieboon said:
How do they know he is talking about the 120GB version and not the 250GB version?

About that 15% reduction for the next 15 months, this means the cost to make a PS3 will not be below 250 dollar at the end of March 2011. Sony might not be able to release a 200 dollar PS3 until somewhere in 2012, at least if they don't want to lose a significant amount of money on it.

should be the 120, the 250 should be profitable.

That's the thing though.

If they're saying 6 cents for every dollar.

 

It means 6 cents for every dollar.  Not 6 cents for every dollar of the 120 gig.  Or 6 cents for every dollar in the US.

 

It means when you combine together ALL the money together it's 6 cents for every dollar.

 

Meaning if the 120 gig is the  only unprofitable version... they are losing more then 18 dollars per system on each one.

 

 



Kasz216 said:
ssj12 said:
koffieboon said:
How do they know he is talking about the 120GB version and not the 250GB version?

About that 15% reduction for the next 15 months, this means the cost to make a PS3 will not be below 250 dollar at the end of March 2011. Sony might not be able to release a 200 dollar PS3 until somewhere in 2012, at least if they don't want to lose a significant amount of money on it.

should be the 120, the 250 should be profitable.

That's the thing though.

If they're saying 6 cents for every dollar.

 

It means 6 cents for every dollar.  Not 6 cents for every dollar of the 120 gig.  Or 6 cents for every dollar in the US.

 

It means when you combine together ALL the money together it's 6 cents for every dollar.

 

Meaning if the 120 gig is the  only unprofitable version... they are losing more then 18 dollars per system on each one.

 

 

Yes, good call that.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

So what if Sony is bleeding money!
There is a greater reason and a bigger picture many wiseguys here in VG Chartz can't see.
The Father of Playstation is lightyears ahead on being a forward thinker than most people in the industry.
Why did he brought upon us this ridicoulously costly technology inside the PS3/BluRay today?
Yes the PS3 has great power but along that it has a great responsibility- to secure the future not only of the video game industry but the whole of audio visual ehtertainment industry. PS3 has set the example and is leading the way towards a future where every game developer and publisher can benefit on every bit of time, money and effort they spend in making your favorite game.
The PS3 is bombarded on every front by the Wii and 360 on its effort against PIRACY. But being the fortress that it is, it will stay on course of its journey until all major battles are won and will deal with Nintendo and 360 in due time.

Yes it is not alone in this war. Toshiba, Samsung, Sharp, Panasonic, JVC, Pioneer, Hitachi, Sanyo, Mitsubishi, Toyota etc. and every damn major mega Japanese corporation out there has jumped in to support Sony's BluRay as the optical medium of storage of the 21st century. For they know BluRay is the holy grail of entertainment and it will at least keep the pirates at bay from stealing their hard work and have food on the table to feed their families at the end of the day and so they can make awesome games tomorrow.

Being the cheap-ass gamer that I am, I got the 250GBPS3SLIM thinking of the savings I can make on family entertainment.
But I never thought of the greater value this device have for the home and for the video gaming industry.

If this is where Sony is hemmorrhaging money: to secure the future of gaming then its billions worth it. Respect even just for trying

Makes me wonder why Microsoft with all of their cash & resources didn’t bother with this kind of security
Too expensive?
Maybe they gave up on hacking and piracy?
Or was piracy “all part of the plan”?

Huh Nintendo like the PS1 and the PS2 days? Wanna have a heyday as well?
can’t afford but to play it safe,
can’t afford this technology,
can’t afford anti-piracy,
can’t afford to loose against Microsoft, and
can’t afford loose against Sony the third time around.

At least the Sega Dreamcast made a decent effort with its GD ROM.

But I understand Nintendo's and Microsoft's situation as they can only do so much because among the three its Sony that CAN do this or wanna do this?

So stop bitchin on the PS3 y'all if you know what's good for everyone.

Whatever.
Just take care of your PS3 guys.
Its an awesome piece of equipment!



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For some unknown reason the approach of the moment when PS3 HW will turn profitable is sending someone into denial, often cleverly disguised as slight downplaying of positive aspects and slight amplification of negative ones. Sometimes the thing is even too subtle for true fanboys, is MS giving courses in FUD?



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW! 
 


nintendonitis said:
So what if Sony is bleeding money!
There is a greater reason and a bigger picture many wiseguys here in VG Chartz can't see.
The Father of Playstation is lightyears ahead on being a forward thinker than most people in the industry.
Why did he brought upon us this ridicoulously costly technology inside the PS3/BluRay today?

Because upper management wasn't doing its job of reigning him in.  I mean how could anyone looking at the numbers have thought it was a good idea to lose ~$300 for every console sold?


Yes the PS3 has great power but along that it has a great responsibility- to secure the future not only of the video game industry but the whole of audio visual ehtertainment industry. PS3 has set the example and is leading the way towards a future where every game developer and publisher can benefit on every bit of time, money and effort they spend in making your favorite game.
The PS3 is bombarded on every front by the Wii and 360 on its effort against PIRACY. But being the fortress that it is, it will stay on course of its journey until all major battles are won and will deal with Nintendo and 360 in due time.


What?  Sony helped the industry how?  By creating a system that was hard to develop for and required programmers to basically reinvent the wheel?  Sony kicked the industry between the legs when it could least afford it.  How many games were delayed (and costs increased) for programmers to come to grips with it?  How many companies were screwed by the PS3's slow adoption rate (remember this was the successor to the mighty PS2 and was supposed to dominate)?


Yes it is not alone in this war. Toshiba, Samsung, Sharp, Panasonic, JVC, Pioneer, Hitachi, Sanyo, Mitsubishi, Toyota etc. and every damn major mega Japanese corporation out there has jumped in to support Sony's BluRay as the optical medium of storage of the 21st century. For they know BluRay is the holy grail of entertainment and it will at least keep the pirates at bay from stealing their hard work and have food on the table to feed their families at the end of the day and so they can make awesome games tomorrow.

Yeah because there isn't such a thing as Blu-Ray rips...  Pirates at bay indeed... Pirate Bay...

 

Being the cheap-ass gamer that I am, I got the 250GBPS3SLIM thinking of the savings I can make on family entertainment.
But I never thought of the greater value this device have for the home and for the video gaming industry.

Greater value for the video gaming industry how?  Seriously, what benefit does the PS3 give the industry that the Wii and 360 don't?

 

If this is where Sony is hemmorrhaging money: to secure the future of gaming then its billions worth it. Respect even just for trying

Respect?  Sony is hemorrhaging money because they used Playstation gamers to get their HD disc format into homes and because they chose to go with the Cell which even they're considering dropping in their next console.

 

Makes me wonder why Microsoft with all of their cash & resources didn’t bother with this kind of security
Too expensive?
Maybe they gave up on hacking and piracy?
Or was piracy “all part of the plan”?

Yeah it's all a part of the plan...  Just like Nintendo wanting people to pirate their system even though it's already selling like crazy. 

 

Huh Nintendo like the PS1 and the PS2 days? Wanna have a heyday as well?
can’t afford but to play it safe,
can’t afford this technology,
can’t afford anti-piracy,
can’t afford to loose against Microsoft, and
can’t afford loose against Sony the third time around.

Wait, did you just say that Nintendo played it safe with the Wii?

 

At least the Sega Dreamcast made a decent effort with its GD ROM.

But I understand Nintendo's and Microsoft's situation as they can only do so much because among the three its Sony that CAN do this or wanna do this?

Yeah Microsoft couldn't afford to do it, they're barely able to keep the lights on.



So stop bitchin on the PS3 y'all if you know what's good for everyone.

Whatever.
Just take care of your PS3 guys.
Its an awesome piece of equipment!

 



Alby_da_Wolf said:
For some unknown reason the approach of the moment when PS3 HW will turn profitable is sending someone into denial, often cleverly disguised as slight downplaying of positive aspects and slight amplification of negative ones. Sometimes the thing is even too subtle for true fanboys, is MS giving courses in FUD?

Hehehehe I love seeing those tears from the sony is doomed group, it just makes me laugh my ass out after years of sony will go bankrupt or sony will discontinue the ps3 etc etc.



$18 is nothing. Fantastic achievement by Sony.

Sux that MS are unable to make those kind of savings on the 360



We know, or at least we are told, that MS profits on XB360 HW. But is it overall or on each SKU? Does it profit only on Elites or on Arcades too?

Edit @Slimebeast: Obviously digging at Sony (or MS or Nintendo) with sense of humour is always welcome, we all know that hateboys aren't really able to use it



Stwike him, Centuwion. Stwike him vewy wuffly! (Pontius Pilate, "Life of Brian")
A fart without stink is like a sky without stars.
TGS, Third Grade Shooter: brand new genre invented by Kevin Butler exclusively for Natal WiiToo Kinect. PEW! PEW-PEW-PEW!