vaio

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vaio on 04 February 2010

Praise for Nintendo’s Ant & Dec ad

Campaign Magazine claims TV spot was the second most effective in the UK in 2009

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.

Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS.

Campaign’s results come from a TNS survey that measured how likely consumers were to purchase products or services after watching an ad. 250 separate advertisements were measured in total.

Nintendo’s creative missed out on the top spot thanks to Dettol’s antibacterial spray campaign, which was given a significant boost thanks to last year’s global swine flu scare. Other campaigns recognised for their success included Walker’s Gary Lineker ads, Apple’s iPhone 3G marketing and Comparethemarket.com.

Now, if Nintendo can just ensure that the next DS has built-in swine flu protection…

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vaio on 04 February 2010

vaio said:

Now, if Nintendo can just ensure that the next DS has built-in swine flu protection…

Wii HD with swinflu protection would certanly fill Nintendos criteria that the next Nintendo console would do more the HD.

So I guess Wii HD confirmed at next swineflu outbreak.

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In the 60's, people took acid to make the world weird.
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If laughing is the best medicine and marijuana makes you laugh

Is marijuana the best medicine?

"Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind."

“If any creator has not played Mario, then they’re probably not a good creator. That’s something I can say with 100 percent confidence. Mario is, for game creators, the development bible.

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TWRoO on 04 February 2010

They are good adverts.

I hate Ant & Dec though. They became annoying as soon as SMTV stopped.

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jammy2211 on 04 February 2010

No way this should have beat comparethemarket.

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fwap on 04 February 2010

TWRoO said:
They are good adverts.

I hate Ant & Dec though.

QFT

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vaio on 04 February 2010

RolStoppable said:
A combination of duct-taped together Gamecubes, HD, motion controls, swine flu protection and dust magnet coming with a bath scale and a dozen Mario games should sell like hot cakes.

So when do you predict the next swineflue outbreak to occure so we know when the next ninty console comes out?

PS. why havent you answered my mail?

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In the 60's, people took acid to make the world weird.
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If laughing is the best medicine and marijuana makes you laugh

Is marijuana the best medicine?

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“If any creator has not played Mario, then they’re probably not a good creator. That’s something I can say with 100 percent confidence. Mario is, for game creators, the development bible.

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Demotruk on 04 February 2010

jammy2211 said:
No way this should have beat comparethemarket.

Agreed 100%

A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

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ph4nt on 04 February 2010

Pre order the Wii 2 at Gamestop and receive a free swine-flu vaccination!

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Kantor on 04 February 2010

I take it, then, that I'm the one person in the country who finds those ads pretentious and extremely irritating?

"LOOK AT US! CELEBRITIES PLAY OUR CONSOLE! BUY IT!"

The DS ads are worse, though. MUCH, MUCH worse. Instead of two popular celebrities, they have a bunch of random people talking for two minutes about how Card and Board Games Collection has changed their life. None of these people, of course, are playing Zelda, or NSMB, or Mario Kart, or Chrono Trigger, or any of the innumerable classics on DS, NO, they play Card and Board Games Collection.

/rant.

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