Sony is now manufacturing its PlayStation 3 video game console in Manaus, a city in the Brazilian state of Amazonas, according to announcement the company made during a press conference today.

"Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers," said Andrew House, President and Group CEO of Sony Computer Entertainment Inc.  "Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers.  The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months."

The company also revealed that The Last of Us, an upcoming action-adventure game from Naughty Dog, will launch in Brazil simultaneously with the worldwide release and be fully localized in Brazilian Portuguese.  In addition, Rockstar Games' Grand Theft Auto V will localized for that market as well, making it the first Grand Theft Auto title ever available in Brazilian Portuguese.

http://www.news10.net/entertainment/gameguys/article/244331/242/PlayStation-3-now-made-in-Brazil

ethomaz's dream comes true? lol

Hopefully they gain something from this. The gaming audience has to grow.

Give those soccer players a real hobby

I don't like soccer, but i don't dare make a statement like that :P

the market is growing fast, seems to make sense to localize at least the big games. how much do they expect to decrease the ps3 price now? i believe ethomaz said that the 360 was 40% cheaper then right?

and hey, always good to see when you open a thread about playstation, at least it's nothing negative then

Can people even afford PS3 there? Their price is outrageous and Brazil (like all other countries in Latin America) buy illegal copies of everything.

They have almost 200 million citizen I think there are at least 10 million who can afford it.

According to some news reports the Brazilian average wage is about 700€ which isn´t that bad actually. It is more then the people in Croatia get

Yes people can afford it. Of course not in the same numbers as in Europe or the US. Maybe a move like this will help make games less expensive in Latin America.

well, brazil is huge and there are probably already many people who aren't poor and this will get only better in the next years. almost 200 million people live there, they probably have tens of millions of people with a decent income.

and ethomaz said the xbox went down a lot in price when they started to produce the 360 there, seems to be an problem for products not produced in brazil (no clue what brazilian government did to get so high prices). so maybe the ps3 will have a decent price now.

Going down from (I believe current price) R$1999/$999.25 to R$1,099/$549.36, so quite a lot. :)