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Forums - Nintendo Discussion - Nintendo and 3rd Party Development: Solving the Problem

Let's stop with all the "third-party publishers are dumb and mean to Nintendo" nonsense and look at the real issues Nintendo has to confront.

1. Developing core games for the Wii U's first year didn't make a lot of sense to third-party developers to start with. They're trying to appeal to the PS3/360's massive installed base while it's still buying software. Creating a Wii U version would mean either unacceptable delays or late ports that don't sell. Those that did try it, like Ubisoft with AC3, saw horrible numbers that almost certainly damaged their commitment to support the Wii U--and I can't blame them. It's a business; if they don't make money then they have to start letting people go.

2. The trouble with the Wii was that it was too far below the lower boundaries of the content being developed for the PS3/360. This created a situation where, for the most part, you could either develop for the Wii OR you could develop for the PS3 AND the 360. Keeping in mind that everyone has limited resources, which situation sounds like the better investment for a core title? A core-centric fan-base that's two systems strong, or a fan-base that with a high casual content on a single system?

The good news is that the Wii U not getting current gen multi-platform games might not be important; as I've written above, there are understandable reasons for that. The bad news is that the Wii U might not get next gen multi-platform games, either, for the same reasons the Wii didn't. We don't know that, of course, but it's a possibility. Only time will tell if the Wii U's capabilities are too far below those of the PS4/720 for studios to run concurrent development.

3. Let's be real. Nintendo is more responsible for this situation than anyone else. I'm not even talking about their infamously draconian handling of third-parties in previous eras, either. That's in the past. What I'm talking about is the environment and vibe that Nintendo has created for their own home consoles.

System manufacturers don't just build a piece of hardware, throw it out into the wilds, then forget about it. No one does that. Instead, they support it with first-party software. However, in doing that, they're creating an image, an association for people to relate with. Now, no one is going to blame Nintendo for having an innocent, kid-centered image during the NES, or even SNES period. Gaming started to evolve after that, though, with new genres and new content directions popping up all over the place.

New genres and directions which Nintendo completely ignored.

This is where Nintendo lost me, personally. I wanted more dynamic storytelling, more tension, more drama, more complex characters, more variety, more conflict, and different game mechanics. Long story short, Nintendo let me go without a fight. Maybe they thought it was all a fad, that everyone would come running back to platformers, that adult gamers would always be a niche market. I really don't know, though I'd love to ask them about it.

Fast forward to the present, and what kind of vibe does each console manufacturer present? What does each of them do in terms of creating customer association? Microsoft has Halo, Gears, Fable, and Forza at the forefront. Pretty obvious who they want to appeal to, right? Sony has IPs all across the board, like Uncharted, Gran Turismo, Killzone, INfamous, God of War, Little Big Planet, and Ratchet and Clank.

And Nintendo? Do I even need to list them for anyone?

All I can figure is that they assumed third-parties would attract other types of gamers for them. Instead, publishers and developers migrated to where the new markets were being established, and honestly, I can't really blame them. We're talking about real businesses with real employees, not school-yard social groups. Phrases like "turned their backs on Nintendo" are ludicrous.

Ultimately, if Nintendo wants customers who prefer other genres and dynamics then they're going to have to do exactly what Microsoft and Sony have done, which is to create hardware and games that will attract those types of gamers. If they succeed, the third-party developers will follow.  We know they have the resources, and that there are plenty of studios out there who would love to work under the protection of a powerful publisher.  In all fairness, we can even say that Nintendo has made some nice inroads in that direction already.  However, there is definitely more work to be done.

So, does anyone agree?  Disagree?  Believe that Nintendo should stay niche and keep their current content model?  Does anyone have any real-world solutions that don't involve conspiracy theories or shifting all the responsibility to outside publishers and developers?



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i think Nintendo should prohibit 3rd parties to release games on their system, the average metascore for the whole library would skyrocket, and sales would remain equal



pokoko said:


3. Let's be real. Nintendo is more responsible for this situation than anyone else. I'm not even talking about their infamously draconian handling of third-parties in previous eras, either. That's in the past. What I'm talking about is the environment and vibe that Nintendo has created for their own home consoles.

System manufacturers don't just build a piece of hardware, throw it out into the wilds, then forget about it. No one does that. Instead, they support it with first-party software. However, in doing that, they're creating an image, an association for people to relate with. Now, no one is going to blame Nintendo for having an innocent, kid-centered image during the NES, or even SNES period. Gaming started to evolve after that, though, with new genres and new content directions popping up all over the place.

New genres and directions which Nintendo completely ignored.

This is where Nintendo lost me, personally. I wanted more dynamic storytelling, more tension, more drama, more complex characters, more variety, more conflict, and different game mechanics. Long story short, Nintendo let me go without a fight. Maybe they thought it was all a fad, that everyone would come running back to platformers, that adult gamers would always be a niche market. I really don't know, though I'd love to ask them about it.

Fast forward to the present, and what kind of vibe does each console manufacturer present? What does each of them do in terms of creating customer association? Microsoft has Halo, Gears, Fable, and Forza at the forefront. Pretty obvious who they want to appeal to, right? Sony has IPs all across the board, like Uncharted, Gran Turismo, Killzone, INfamous, God of War, Little Big Planet, and Ratchet and Clank.

And Nintendo? Do I even need to list them for anyone?

All I can figure is that they assumed third-parties would attract other types of gamers for them. Instead, publishers and developers migrated to where the new markets were being established, and honestly, I can't really blame them. We're talking about real businesses with real employees, not school-yard social groups. Phrases like "turned their backs on Nintendo" are ludicrous.

Ultimately, if Nintendo wants customers who prefer other genres and dynamics then they're going to have to do exactly what Microsoft and Sony have done, which is to create hardware and games that will attract those types of gamers. If they succeed, the third-party developers will follow.  We know they have the resources, and that there are plenty of studios out there who would love to work under the protection of a powerful publisher.  In all fairness, we can even say that Nintendo has made some nice inroads in that direction already.  However, there is definitely more work to be done.

So, does anyone agree?  Disagree?  Believe that Nintendo should stay niche and keep their current content model?  Does anyone have any real-world solutions that don't involve conspiracy theories or shifting all the responsibility to outside publishers and developers?

Nintendo is defined by their genre. They don't try to follow (although some would argue) and they don't try to mimic. You can't rip Nintendo away from what defines them as a company. Besides, Nintendo has more mature themes. Don't Zelda and Metroid come to mind?

Nintendo will never get Third Party support. Not because Third Parties are stupid, but because they are smart. Third Parties won't release titles for Nintendo systems because they know most of what is put out by them won't sell blockbusters like it would on PS360. (CoD comes to mind.)



pokoko said:

Let's stop with all the "third-party publishers are dumb and mean to Nintendo" nonsense and look at the real issues Nintendo has to confront.

1. Developing core games for the Wii U's first year didn't make a lot of sense to third-party developers to start with. They're trying to appeal to the PS3/360's massive installed base while it's still buying software. Creating a Wii U version would mean either unacceptable delays or late ports that don't sell. Those that did try it, like Ubisoft with AC3, saw horrible numbers that almost certainly damaged their commitment to support the Wii U--and I can't blame them. It's a business; if they don't make money then they have to start letting people go.

2. The trouble with the Wii was that it was too far below the lower boundaries of the content being developed for the PS3/360. This created a situation where, for the most part, you could either develop for the Wii OR you could develop for the PS3 AND the 360. Keeping in mind that everyone has limited resources, which situation sounds like the better investment for a core title? A core-centric fan-base that's two systems strong, or a fan-base that with a high casual content on a single system?

The good news is that the Wii U not getting current gen multi-platform games might not be important; as I've written above, there are understandable reasons for that. The bad news is that the Wii U might not get next gen multi-platform games, either, for the same reasons the Wii didn't. We don't know that, of course, but it's a possibility. Only time will tell if the Wii U's capabilities are too far below those of the PS4/720 for studios to run concurrent development.

3. Let's be real. Nintendo is more responsible for this situation than anyone else. I'm not even talking about their infamously draconian handling of third-parties in previous eras, either. That's in the past. What I'm talking about is the environment and vibe that Nintendo has created for their own home consoles.

System manufacturers don't just build a piece of hardware, throw it out into the wilds, then forget about it. No one does that. Instead, they support it with first-party software. However, in doing that, they're creating an image, an association for people to relate with. Now, no one is going to blame Nintendo for having an innocent, kid-centered image during the NES, or even SNES period. Gaming started to evolve after that, though, with new genres and new content directions popping up all over the place.

New genres and directions which Nintendo completely ignored.

This is where Nintendo lost me, personally. I wanted more dynamic storytelling, more tension, more drama, more complex characters, more variety, more conflict, and different game mechanics. Long story short, Nintendo let me go without a fight. Maybe they thought it was all a fad, that everyone would come running back to platformers, that adult gamers would always be a niche market. I really don't know, though I'd love to ask them about it.

Fast forward to the present, and what kind of vibe does each console manufacturer present? What does each of them do in terms of creating customer association? Microsoft has Halo, Gears, Fable, and Forza at the forefront. Pretty obvious who they want to appeal to, right? Sony has IPs all across the board, like Uncharted, Gran Turismo, Killzone, INfamous, God of War, Little Big Planet, and Ratchet and Clank.

And Nintendo? Do I even need to list them for anyone?

All I can figure is that they assumed third-parties would attract other types of gamers for them. Instead, publishers and developers migrated to where the new markets were being established, and honestly, I can't really blame them. We're talking about real businesses with real employees, not school-yard social groups. Phrases like "turned their backs on Nintendo" are ludicrous.

Ultimately, if Nintendo wants customers who prefer other genres and dynamics then they're going to have to do exactly what Microsoft and Sony have done, which is to create hardware and games that will attract those types of gamers. If they succeed, the third-party developers will follow.  We know they have the resources, and that there are plenty of studios out there who would love to work under the protection of a powerful publisher.  In all fairness, we can even say that Nintendo has made some nice inroads in that direction already.  However, there is definitely more work to be done.

So, does anyone agree?  Disagree?  Believe that Nintendo should stay niche and keep their current content model?  Does anyone have any real-world solutions that don't involve conspiracy theories or shifting all the responsibility to outside publishers and developers?


This is the fastest way for Nintendo to get bankrupt, just became 3rd in red ocean with hundreds of millions lost in AAA franchises no one buy, Wii and DS are great example how small company can survive, and create outstanding profit.



doesn't matter what Nintendo does, devs will always find an excuse to not port their games to a Nintendo console. It does not matter how powerful the system is, it does not matter the online connectivity, it does not matter the installed base, it does not matter if Nintendo help to port their games to the system for a better transition to develop the next games that can be available for the platform. When I don't want to do something, I just give excuses and excuses to avoid it. For whatever reason, they just don't want to.

example, the problems with the N64 (too much power) were solved with the Gamecube, the problems with the Gamecube (small install base) were solved with the Wii, the problems with the Wii (HD and onlice connectivity) are being solved by the Wii U = still no definitive third party support.



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I'm going to enjoy reading this thread :D



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

NintendoPie said:

Nintendo is defined by their genre. They don't try to follow (although some would argue) and they don't try to mimic. You can't rip Nintendo away from what defines them as a company. Besides, Nintendo has more mature themes. Don't Zelda and Metroid come to mind?

Nintendo will never get Third Party support. Not because Third Parties are stupid, but because they are smart. Third Parties won't release titles for Nintendo systems because they know most of what is put out by them won't sell blockbusters like it would on PS360. (CoD comes to mind.)

You think there is no potential for resolution regardless?  That Nintendo shouldn't even try to attract other types of gamers?  I'm a Zelda fan, and I think it's one of the few Nintendo IPs that appeal to a wide range of tastes, but it's not enough on its own.  Also, the vibe that came from Skyward Sword was probably a step back on that front.  Metroid is niche, but it could, and probably should, be bigger.

I still think Nintendo should create a publishing arm just for new genres, which they can keep separate from the Nintendo brand.  They could populate it with acquired studios or build some from the ground up.  There is plenty of talent out there.



The biggest problem is that like games attract like games, and third parties follow the lead of the first party. The best illustration of this is probably that when Nintendo kicked off the Wii with a minigame collection as its killer app, everyone else followed with their own minigame collections and continued to do so right on through the rest of the Wii's life. Ditto with their lifestyle type software: Wii Fit, Wii Music, Brain Training, and so on. These efforts begat games like EA Active and Just Dance. There were efforts by third parties like Sega to "fill the void" for more typical (read: violent) games on the Wii, but these ended in failure mostly because that void never existed. The audience that Nintendo had established simply didn't want these types of games.

If Nintendo wants to compete for the non-Nintendo fan "core" (or whatever you prefer to call it), they will have to make games themselves that appeal to those gamers. A "Bayonetta 2 GET!" here and there would be nice but won't really cut it, it has to be a sustained effort.



i completely agree with everything you said. im really tired of people saying stupid stuff like third parites hate nintendo. it just doesnt work that way. you sir have said the truth



pokoko said:

You think there is no potential for resolution regardless?  That Nintendo shouldn't even try to attract other types of gamers?  I'm a Zelda fan, and I think it's one of the few Nintendo IPs that appeal to a wide range of tastes, but it's not enough on its own.  Also, the vibe that came from Skyward Sword was probably a step back on that front.  Metroid is niche, but it could, and probably should, be bigger.

I still think Nintendo should create a publishing arm just for new genres, which they can keep separate from the Nintendo brand.  They could populate it with acquired studios or build some from the ground up.  There is plenty of talent out there.

I don't think Nintendo's strategy is to just come up with new IP's and see how they do out in the wild. Nintendo probably feel that they have to uphold their standards with their current games, and that takes presidence over new IP's. Though, Miyamoto, Retro, and Monolith all want to create new IP's, so, you will most likely see something that'll make you at least happy on that front.

What Nintendo needs to do is push some of their current IP's (AKA Metroid) as a more Flagship title.