DAMN! That's not good at all!!

Yet another reason for PS4 to be MAKING money at the get go!!

Sony seriously have to do something. Soon!

All according to 10 years plan.

Holy crap......

So does this mean shit just got real? Or is this just a label and not refoective of Sonys actual condition. I know they are hurting hut junk status sounds extreme

I'm pretty sure its all part of the plan.

lol

I really don't like to see this happen, I've enjoyed Sony products for more than two decades and really grown to like them. Its not like I own stock or anything but its sad to see the giant wobbling on it's feet like this.

Hope Hirai is the man for the job and turns them around, he at least understands which divisions need to go and which ones to gamble on further (I say gamble because that's what it is).

If the PS4 becomes a financial nightmare like the PS3 was / is, Sony will have some major issues. A company with a market cap of 10 billion should not release a product they expect to lose 3 billion in the first 2 years. It is just way too risky.

Ps4 to sell at lose with company?

I told you guys the plan would work if we all bought a PS3 when Sony was selling them at a loss.. Sega4ever!

So, will someone buy Sony now? Nintendo want in the TV business?