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I think the whole FF thing has totally been blown out of proportion. It's not a big a deal as it sounds (maybe due to me not being a FF fan). Sony stopped counting on Exclusives when they made their statement about 3rd party sometime ago and they chose not to keep FF an exclusive.

It is sad though how everything else (GoW2, Fable etc) seems to play a small part now and how FF has started to mean everything to 360 fans to win a console war or a E3 conference. These conferences are meant to show off what the 1st party can do with their consoles and 3rd parties should come in second.

Having a Japan exclusive will still cause a spike in PS3 sales as well as a spike overseas. I doubt people will buy a 360 just for FF. The many people who have been waiting for FF are previous gen PS2 owners who also would be looking forward to other PS3 games. Either way, Sony will profit as long as the game sells well by an increase of share prices at SE.

So what will it take for Sony to make up for it?

1) Confidence- say they knew about it and therefore have lined up several 1st party and some 3rd exclusives.
2) Announce some new eye toy games
3) Give a release date for home
4) God of War 3 in game video
5) New jak and daxter game
6) New Genji game
7) New Ridge Racer
8) Tekken 5
9) Killzone 2
10) Resistance 2
11) The Marvel or DC mmo they have been working on
12) The SOE MMO they have been working on
13) A new team Ico game
14) A SoTC HD enhanced game
15) Next gen Wipeout
16) GT5
17) SOCOM
18) Exclusive SSX Tricky game
19) Twisted Metal game
20) Yakuza 3

They have a variety of options and they won't have to rely on snagging another console exclusive. As I said, it's no big deal, with Ff is just something for Sony fan boys to cry over and 360 fan boys to gloat over.