Honestly whats the big deal?
PS3 & 360 have been positioned as having most of the same content for much of the last ~1.5 years. They follow the same strategy and have weak and strong regions.
FF is big in Japan...but its big in the USA/Europe too.
If you wanted to reach alot of gamers in the USA market PS3 exclusivity just isn't the answer for the next year or two at least. The only people who are buying $300+ consoles in this shitty economy are people who view them as long term investments or the wealthy, which means not many will buy PS3 or 360 for one game. In Japan people will buy a system for one game and then sell it and the system back so its less of an issue. With PS3 doing only "ok/average" in Japan what this means to me is that Square-Enix wants to do well in the USA/Canada/Americas market and right now that means a multiplat release.
People are difficult to govern because they have too much knowledge.
When there are more laws, there are more criminals.
- Lao Tzu







