Rock_on_2008 on 14 July 2008
Casual gamer market means more sales, by targeting non-gamers and casual gamers. Casual games do not interest real gamers who want games with more substance and quality. Business is business at the end of the day. Casual games are relatively cheap to make and attract lots of sales. The Nintendo Wii is a fine example of cashing in on the casual gamer market.
