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The weight loss industry in North America is much bigger than the videogame industry (*The weight loss industry pulls in 30 billion a year in the U.S. alone). So of course Wii Fit is going to be huge. Nintendo tried it before with the NES but the technology wasn't ready but this time around I think they nailed it. Still though the reason it's 30 billion is because those people try so many different things and it'll be interesting to see how many actually stay with the system for the long haul.

source: http://www.cfsan.fda.gov/~dms/wgtloss.html