FishyJoe on 13 July 2008
Big franchises are expected to pull in mega profits. Look at GTAIV, that game alone pretty much keeps T2 alive. The same goes with SE, their big franchises are expected to pull in huge profits or the company will shrivel and die.
If low budget shovelware were so profitable, then THQ would be king. Instead EA, Activision and to a lesser degree SE are the big dogs because they have the big names pulling in big profits.
