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Sony is forecasting 10M PS3 sold this fiscal year which it can do at the current price point(s) so even if they manage to reduce the production cost of the PS3 I see them keeping the same price so as to recoup some of the losses they accumulated so far.

This means that the most likely scenario in which Sony drops the price is if the PS3 sales dipped significantly (e.g. 360 price drops lowers PS3 sales; didn't work in Europe but might in America) so that they wouldn't be able to reach their forecast. But a pricecut in such a situation is hardly a good sign as it would be a similar situation to the 360 European price cuts this year which were seen more as a desperate move than an herald of 360 domination by PS3 fans. A PS3 pricecut in similar circumstances (dipping sales) in America this year (the only likely scenario for a price cut this year IMO) should be seen in the same way (and in the same way as the gimped 40GB release as a substitute to a price cut; a move that worked very well).

So rather than cheering about a potential but very unlikely price cut this year that would more than likely be a sign of struggling on Sony's part, Sony fans should be cheering that Sony DOES NOT need such a price cut this year as it means it doesn't get in a bad enough situation to warrant a pricecut in the first place.



"I do not suffer from insanity, I enjoy every minute of it"