I agree with your sentiment Albionus but I fear that if sony had made the price cuts you allude to in your last paragraph it may of been read by consumers as desperation. An accompanying corporate spin could fix that sort of thing of course...
ie..."Sony is proud to announce today that with the help of our manufacturing partners and R&D teams we have managed to significantly cut the production cost of the Playstation 3. As a result we have raced to put together the details with our retail partners and are proud to announce the following major price reductions.... ...Sony is committed to making the Ferrari of the console gaming world available to the everyman, and we feel that today we have taken a large step toward that goal."








