HappySqurriel on 11 July 2008
It is a combination of the XBox 360 being a non-factor in Japan, a lower priced model of the PS3 being released late in 2007, Blu-Ray winning the format war with the PS3 being the least expensive Blu-Ray player, and the PS3 finally seeing some high quality exclusive games in major franchises.
If things go well for the XBox 360 for the rest of the year (sees a price reduction, has many high quality games announced and released, and doesn't see too many delays) and things go poorly for the PS3 (doesn't see a price reduction, few new games are announced, and sees many game delays) the XBox 360 will probably be able to minimize its losses to the PS3 in North America and Europe/Total Others.
