BKK2 on 11 July 2008
Sorry, I haven't read through this thread, but thought this may be of interest:
Sony CFO: No Plan to Cut Price Of Playstation 3 Game Console
By SE YOUNG LEE
July 10, 2008 11:54 p.m.
SINGAPORE -- Sony Corp. Chief Financial Officer Nobuyuki Oneda said Friday the company has no plan to reduce the price of its Playstation 3 game console.
"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."
The comments came as rival Microsoft Corp. plans to cut the price on a popular model of its Xbox 360 game console as early as Sunday in an effort to boost sales.
By SE YOUNG LEE
July 10, 2008 11:54 p.m.
SINGAPORE -- Sony Corp. Chief Financial Officer Nobuyuki Oneda said Friday the company has no plan to reduce the price of its Playstation 3 game console.
"Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Oneda told investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."
The comments came as rival Microsoft Corp. plans to cut the price on a popular model of its Xbox 360 game console as early as Sunday in an effort to boost sales.
Link
Not really anything new, just restating what they said in their earnings announcement for FY Q4 07. This needs to be taken into account when predicting PS3 sales for this year.