Hard to judge if any adjustments are needed based on how little information Microsoft provides, but right now here are our quarterly estimates:
- Sep 2025 Q - 481K
- Sep 2026 Q - 350K
That is a 27% drop in units year-on-year. However, the Xbox Series X and S is more expensive than a year ago. So the units sold having a bigger drop than revenue makes sense.
In the US, the average selling price for Xbox was up 33% year-on-year in September, while August is likely similar with the price increase happening on August 1. How much it would be up in July would be a lot lower. Then you take into account the price increase was different in other parts of the world. Likely talking a 20%-25% increase in the average selling price compared to the same quarter a year ago.
As far as the continued Xbox declines. They do seem to be improving, even if numbers are still down. The 3 previous quarters: -10% for June 2026, -7% for March 2026, and -9% for Dec 2025. Still not great, but hopefully this means the declines will stop soon.
Last edited by trunkswd - 22 hours agoVGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.
I post and adjust the VGChartz hardware estimates, with help from Machina.
Writer of the Sales Comparison | Monthly Hardware Breakdown | Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.











