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O-D-C said:

As we all know, when Sega exited the console market and Microsoft enterd many Sega fans went to the Xbox, well if Sega were to make a new console, would Microsoft`s fan base shrink from these people going back to Sega?

 

 You're forgetting that the reason the DC failed is because nobody would buy it...

So there weren't actually that many Sega die hards left by that point...By now, what with their so so games (Sega Rally Revo, lates Sonic Adventure games, VF5 anyone?) they've pretty much lost that respected status...

Just another developmer\publisher as far as most are concerned, so no...Don't think any consoles fan base would shrink much.