Should Xbox adopt a less "red ocean" approach and instead do more to differentiate itself from PS?

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Leynos said:

They tried that with Kinect. Smartglass and to some extent Hololens. Xbox is just not the company to try that stuff. 

I mean they have tried, it's more the execution that missed the mark IMO.

On the other hand, competing head on doesn't seem to be working out for them either.