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What do you mean by comeback? Outsell or match PlayStation in sales like with the Xbox 360? Or have a decent selling console, but still falls short of the competition like the Xbox One? 

Microsoft would need to sell a console with similar power to PS6 but at $100 cheaper and have every first-party game exclusive to have a shot of outselling PS6 with Sony making more blunders.

Now to have a comeback in which they sell 50 million to 60 million with Helix? Sure that is possible. But they would need to:

  • All single-player focused 1st-party games be Xbox/PC only (Yes, including Elder Scrolls and Fallout)
  • Classic Xbox IPs Xbox/PC only - Halo, Gears, Forza, Fable, etc
  • Disc drive add-on
  • Have 2 SKUs, but more like PS5 and PS5 Pro, rather than Series X and S
  • Console price needs to be more competitive than what we see now
  • Better marketing
  • Market that they own Call of Duty, even if they can't make it exclusive due to deals in place
  • Bring back limited edition themed consoles
  • Bonus:
    • Better name - Xbox 7 and Xbox 7 X (Here is how I came up with Xbox 7 - 1. XB, 2. X360, 3. X1, 4. X1X, 5. XSS, 6 XSX)
    • Port World of Warcraft to Xbox


VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTube channel discussing gaming sales and news, as well as posting random gaming content. Follow me on Bluesky.

I post and adjust the VGChartz hardware estimates, with help from Machina.

Writer of the Sales Comparison | Monthly Hardware Breakdown Monthly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.