Circana US June hardware sales are out. Xbox unit sales increased 86% over June 2025, while dollar sales more than doubled. In both June 2025 and in June 2026 a price increase had been announced but not started yet (August 2025 and September 2026), so both months would have extra sales from people scrambling to buy one before the price increase. While the increase in dollar sales is partly explained by the higher price tag vs June 2025, the 86% increase in unit sales would be due to other factors, including perhaps games announced on the summer showcase, a new Xbox head (Asha) since June 2025, and the announce that Xbox will have more exclusives in the future.
PS5 and Switch 2 both saw decreases in sales, 43% for PS5 in units and 19% in dollars. Switch 2 launched in June 2025 so of course it's sales are down in June 2026, it is down 79% in unit sales.
Last edited by shikamaru317 - on 22 July 2026
