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100% of video games, other than a tiny few (likely indy) games that decide to make "no AI" a specific selling point, will be (and already are) utilizing generative AI in development. Every single one.

AI is here. It is now being used for everything. The store you bought your console or PC at is using it. The manufacturers of your gaming devices use it. The restaurant you ate lunch at is using it. Everyone needs to come to terms with this reality.