XBOX |OT|

[G2ThaUNiT]

shikamaru317 said:

Matthew Ball also revealed that Xbox lost millions of Gamepass subs when they increased the price in October 2025. Becoming more and more clear why Phil retired and Sarah was replaced.

Matthew Ball (Xbox chief strategy officer) said that Xbox Game Pass lost "millions" of subscribers in the period of a few months after the 50% price hike announced in Oct 2025 https://t.co/xVX93DiCkF pic.twitter.com/jNvaW2F2xr

— Wario64 (@Wario64) June 8, 2026

Not only was Sarah replaced, but she didn't even get much of a farewell.

I hope we get a Jason Schreier article one day going over the full change in mentality after the Activision purchase. It's insane the course trajectory that Xbox has gone through the past couple of years.

Now we're back to where we were prior to the Activision purchase.....letting contractual obligations finish off to go back to exclusives lol let's see if it sticks this time around.