Matthew Ball also revealed that Xbox lost millions of Gamepass subs when they increased the price in October 2025. Becoming more and more clear why Phil retired and Sarah was replaced.
Matthew Ball (Xbox chief strategy officer) said that Xbox Game Pass lost "millions" of subscribers in the period of a few months after the 50% price hike announced in Oct 2025 https://t.co/xVX93DiCkF pic.twitter.com/jNvaW2F2xr
— Wario64 (@Wario64) June 8, 2026









