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The SW2 price in Japan isn't $500...it's roughly $375 usd now up around 50 dollars from $325 for the japanese only model. The multilingual model is still roughly 450$. The sharp decrease in sales number is being overexaggerated. A lot of Japanese people bought the SW2 before the price increase they sold over 700k+ in the month of may alone...that coupled with low stock led the 30k+ sales for the past week. I do expect sales numbers to increase next week but not to normal SW2 for a bit.