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JEMC said:

I get it, thanks for the explanation, but still hate it and how they want to leave us with no other option than to use it.

I agree, and you can still add "-ai" at the end of your search to just have the plain results, at least.

At the end of the day, it comes down to offering the cheapest service they can get away with and, perhaps even more importantly internally for DeepMind, collecting tons of feedback data from A/B testing on the way.