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I think Xbox just needs better marketing for their consoles especially the Series S since that's $400 and $450. It's the cheapest current gen console on the market (excluding Switch), so lean into that and put the point across that it will play all the big casual games that last gen won't have anymore along with Game Pass. Like, what are the big games we see all the time in the top selling/played charts? EA FC, NBA 2K, Madden, COD, GTA, Battlefield, etc. Even the more hardcore games such as Monster Hunter, Resident Evil, Final Fantasy, etc. are all on Xbox. Just do better marketing and put the Series S as the frontrunner with the Series X as an optional upgraded Xbox. It does help in Europe the Series X is now cheaper than the PS5.