The Road to 160m+ for Nintendo Switch (EDIT: See mod note in first post for new rule).

[Zippy6]

Fight-the-Streets said:

Zippy6 said:

The price increase for the Switch 1 models is bigger than the price increase for the Switch 2. Proportionally the price gap between SW1 and SW2 has shrunk.

Heck the increase for the OG and Lite models is bigger than the 30% increase PS5/XSX have had since launch.

Furthermore, percentage price increases can be deceptive. If I raise the price of an item from USD 2 to 4, that’s a massive 100% increase, yet it’s still not a lot of money. If, on the other hand, I increase a USD 1,000 item by 20%, that’s a substantial USD 200!

The same logic applies to more affordable consoles like the Switch family. Their price increases in Japan might be higher in percentage terms than those of the PS5/XSX. However, that doesn't change the fact that the Switch family remains significantly cheaper in hard currency.

Percentage wise is exactly how you should look at price changes. An entry level GPU increasing from $299 to $399 would be a massive deal, a high-end GPU going from $1199 to $1299 hardly matters by comparison.

Looking from the opposite direction it's the same. If a $299 product goes on sale for $199 that's a great deal and people will be flocking to the stores for it, if a $999 product goes on sale for $899 that's barely a saving and will attract much less interest.

Looking at flat numbers isn't the way to do it. The base price of the product matters.

A cheap product increasing by $100 is going to have a far bigger negative effect on sales than an expensive product going up by $100. It's all about percentage.