Sound effects and feedback, why is this overlooked?

[Dante9]

Sound is important of course, it can make or break the whole atmosphere and feel of a game or a situation. I think people don't even realize how important it is, unless it is missing or bad.
Haptics are a different story, I keep mine off because they actually just remind me that I'm playing a video game, which is the opposite of what they are supposed to do. But that might just be me.