curl-6 said:
Yeah I like the Xbox a lot, it's my favourite 6th gen console, but I don't really see it as a success due to its low sales and the massive amount of money it lost. |
Brand establishment. NEC and Panasonic tried to establish gaming brands and couldn't, while MS did make xbox a recognizable brand. Xbox also sold more than Sega's first console in the master system. And for their first outing, to beat Nintendo in sales was note worthy.
It isn't unusual to lose money in order to establish brand. Amazon bled money for the 9 years, now look at Amazon.
Business is s bit more complicated than sales and initial profit.
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