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People always want to make it about turn-based vs “action” combat, but, the thing is, if an action RPG had dominated the GOTY awards and gaming discourse for an entire year then it would have likely sold like 15m+ units. Elden ring sold like 13.4m in a month. Cyberpunk sold 13m at launch.

The relative lack of success for FF(and square in general) is nothing to do with turn-based or action combat. It’s a massive lack of wider brand appeal.