Tico on 23 April 2026
Game Pass Price Drop???????????????????????????????????????
2023: Ultimate 12.99 € (without call of dutty)
2024: Ultimate 17.99 € (with Call of Dutty)
2026: Ultimate 20.99 € (without call of dutty)
That's a downgrade. That's a price raised.
The price of Xbox Game Pass Ultimate will go from $29.99 to $22.99 a month???????????????????????????????
That's a price anchoring.
Price anchoring is a marketing strategy that establishes a high initial price (the "anchor") to make subsequent discounted or lower-priced options appear as better value. It relies on cognitive bias, where consumers use the first price seen as a reference point for evaluation. This technique often increases sales and improves brand perception.
