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EricHiggin said:
twintail said:

Seems to me that they want to start covering the costs of RAM supply after the allotment they got. This is a long term problem that may only get worse.

This would fall under #2.

RAM doesn't really make sense based on what SNY said prior for prices to go up so much so fast. Now if SNY believes RAM is going to become a considerable problem in the future however, based on how strong PS5 sales have been in general, it wouldn't be the worst move business wise to bump the prices up now. This way you get people used to and as comfortable with those prices as they can be, in advance for PS6 and how much it will likely cost. XB Series prices have been sky high for a while, and rumors are XB Helix is going to be $1000-$1500, so SNY has a bunch of excuses to fall back on for this price hike, even if they're only partially/slightly true.

If future RAM prices become a problem for SNY, they will have already made a bunch more money up front from all the console sales from now until then, assuming PS5 sales don't tank. If RAM prices don't end up as much of a problem in the future, then that's just more PS5 profits. If RAM prices unexpectedly drop quickly, then it's just all money in the bank, plus PS6 could look cheap at launch depending on how SNY priced it, leading to a strong start next gen.

Sure, I see what you're saying. I suppose I don't think it's being done primarily to better set up the PS6 price, but it's a valid point that is closely enough linked to what I was saying that I can agree.