This isn't really "DLSS", they're just using an established name for marketing reasons, this is the beginning of filters and AI generated images taking over the graphics pipeline which I've been saying will happen for a while.
IMO they are going to try to push the business model of forcing people to have to rent GPUs effectively too and pricing people out of physical GPUs. They don't want to sell GPUs to consumers, the margins aren't as attractive as the AI server model, they make more money through the server model than selling Joe Blow 1 GPU that they sit on for 5-7 years.







