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Nintendo could move in and make a more traditional or different kind of console as they're already in the space and mainly a game company, but I doubt anyone else bothers. Even in a limited amount shipping 6-8 million more consoles per year probably has some appeal to Nintendo so long as they can continue to share the same library (so no bespoke libraries, it's just Switch 2 content that scales up/down).

The game industry simply isn't attractive enough to the big wig companies like Apple to really bother especially if Microsoft spent a ton of money for not a whole lot of results.