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Jizz_Beard_thePirate said:

[Windows Central] EXCLUSIVE: New details on Xbox's next-gen console(s) — and Microsoft's most ambitious gaming plans ever

https://www.neogaf.com/threads/windows-central-exclusive-new-details-on-xboxs-next-gen-console-s-%E2%80%94-and-microsofts-most-ambitious-gaming-plans-ever.1693205/

• Xbox Next Gen capable of running full Windows 11, by default will have a console like interface
• Microsoft surprised by AMD CEO's comments of supporting Xbox launch in 2027, still polishing on Windows 11 console interface. 2027 launch is "best case scenario."
• OEM consoles by manufacturers like ASUS. First Party Xbox serves as baseline, could see more higher end premium consoles from OEMs as well as cheaper slimmed down versions from a variety of companies
• Microsoft still wants to make a first-party Xbox handheld eventually

If true, sounds like xbox version of steam machines basically

Or like a modern 3DO.

Panasonic, Sanyo, Goldstar, Samsung and Creative Labs all produced 3DO-branded consoles.

This approach has one serious drawback: Since the console manufacturers won't gain money through royalties, they can't cross-finance the console through videogame sales and thus can't sell the consoles at a loss unless Microsoft subsidizes them.

Fun Fact: For those who don't know, the 3DO is why Trip Hawkins left EA, which is also when the company's enshittification started as Trip wasn't there anymore to keep the money-pushers in check...