“It’s Mario Time!”

[firebush03]

According to Motoi Okamoto, Mini-Game Director for Super Mario 64 DS, Shigeru Miyamoto would start midnight crunch sessions for the game's development by walking into the office and announcing "It's Mario time." pic.twitter.com/2d5AsuwetI

— Supper Mario Broth (@MarioBrothBlog) February 1, 2026

(BTW Yes, this is real… well, as far as I’m aware. Supper Mario Broth report actual recountings from Nintendo employees.)