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I don’t think GTAVI will have as big an effect as some people think, but it will still be significant. I think something the detractors misunderstand is that it is not comparable to any other video game launch.

Take, for example, Tears of the Kingdom. It was a massive launch, huge numbers for week one. However, Tears of the Kingdom was just a video game that appealed to the normal core Video Game audience. A lot of those people bought it, but they were all just normal video game customers that buy lots of games. GTAVI will transcend the normal video game world in a way that no other video game product ever has. Everyone in the world will hear about the launch, it will not only be everywhere but it will be on all the mainstream news websites and national news channels. People who’d never even played a video game might be tempted to play it. People who’ve not played games for a decade might be drawn back in. Etc. etc.

It will be a cultural phenomenon.