The 8th generation they could have won or at least made it harder for Playstation like they did with the PS3.
-Not do the Kinect requirement
-Have the Xbox One launch model be more like the One S
-Remove E3 2013 from existence
-Better quality control from their 1st party developers
-Get more of the niche Japanese games
-Have the OG Xbox and 360 backwards compatibility there day one.
I say this because the PS3 and 360 were extremely close in competition (but the Wii won). The PS4 was a make or break for Playstation due to the huge losses on PS3 and PS Vita so they needed a home run with PS4. If Microsoft handled their 8th generation launch better Playstation wouldn't be the "default" home console of today.
At the end of the day this is all what-ifs. Like if Sega didn't screw up they could still be in the console market, or if Nintendo went with CDs for the N64 Playstation wouldn't have been such a juggernaut in the late 90s and early 2000s.
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