Xbox Series sold 12m+ in 18 months according to former Xbox VP Global Expansion, Hardware.

[trunkswd]

I'm discussing this with Machina. There was leaked shipment data that had Xbox Series at 4.6 million in first 5 months and 7.8 million in months 9 to 17 for a total of 12.4 million. So it is possible he is using the leaked data, which is missing 4 months worth of figures. Sales for Xbox were strong at time, so we are talking 14m+ shipped in 18 months when you add in the 4 missing months.

Another possibility is he is talking in quarterly data, which would mean this could be through March 2022. If that is the case we would have it overtracked at 13.07 million sold. He does say 12m+, so 12 million is a minimum and could be at nearly 13 million. We do have some wriggle room to adjust down, but not a ton as we have good data for US, Canada, Japan, and most of Europe. That would leave Latin America (historically a strong market for Xbox), Oceania, Asia, and MEA (Middle-East and Africa).

One thing to note is historically US data for Xbox is ~50% of worldwide sales and with Circana/NPD and our US estimates should be within a few % of accurate.

Xbox 360

• Global: 85.73M
• US: 42.73M
• US % of global: 49.8%

Xbox One

• Global: 57.96M
• US: 29.97M
• US % of global: 51.7%

Xbox Series X|S

• Global: 34.10M
• US: 17.38M
• US % of global: 51.0%

Edit: Do expect some adjustments

Last edited by trunkswd - 1 day ago