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PotentHerbs said:

I would say Sony always had quality franchises dating back to the PS1.

But aside from Gran Turismo, Sony never really had popular franchises from their first party studios, before The Last of Us released on PS3. There are some exceptions like God of War and Uncharted, but relative to their generation, were mid size hits before exploding in success on the PS4.

I mean, games like SOCOM, Hot Shots Golf, Twisted Metal Black, and Ratchet & Clank were very popular back in the day. And you also had highly talked about critical hits like Shadow of the Collosus and ICO, and cult favorites like Mark of Kri and Amplitude. 

They may not have been Grand Theft Auto phenomenons, but they were still popular in their own right.