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I think the problem PS5 has in Japan is that unlike in western markets where a lot of casual gamers buy PS5 to play sport games, shooters etc, casual gamers don't really buy PS5 in large numbers in Japan, PS5 mostly sell to core gamers there. If you are only able to sell to core gamers, that will dramatically reduce your sales potential, because the target demographic becomes much smaller. Switch 1 can still sell 40K during a holiday week in Japan just because they have such a vast pool of casual gamers and families they are able to attract.

Last edited by Sephiran - 19 hours ago