Garcian Smith said:
Mario is a brand name now, not a franchise. Who care if Nintendo makes some game and then slaps the Mario name on it? It's an easily recognizable brand, so a Mario game is guaranteed to sell a bunch of copies.
Furthermore, how many Mario games come out per generation? One since the N64, and two this generation due to NSMB. How many Zelda games? Two or three. Metroid? Two.
Now compare that to how many Final Fantasy games were released just last year: 12. Yes, twelve. Granted, some of those are re-releases with a bit of new stuff on them, but still. Twelve Final Fantasy releases in a year alone, pretty much all of them some form of JRPG. For comparison's sake, Nintendo only released six Mario-branded games in the same year (if you count Mario & Sonic) - and that includes offerings as diverse as Mario Party, the Mario Sports titles, and - of course - SMG. Which one is milking which franchise, now?
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This is just the pot calling the kettle black. Just because SE gets more milk from their cows does not change the fact that Nintendo is also milking. One or two main series games per gen is not milking, but Mario Party, Mario Kart, Mario & Sonic, Mario Strikers, etc... most definitely is. Anyone who disagrees that the Mario cash cow is being milked is delusional.