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Sephiran on 11 December 2025
I think the fact that PS5 is not getting a holiday boost sort of speaks to a main issue for the brand there. It seems PS has a small demographic base of people interested in the brand in Japan, very few families wanting to buy the console as a christmas gift, very few women. Probably almost fully men in a certain age group being the sole demographic interested in the brand. Nintendo seems to have managed to create a much wider demographic base of potential buyers for their consoles, probably more variety in age groups, more variety in terms of gender, more variety in types of gamers buying Switch 2. I wouldn't be surprised if Sony is still riding on people from the PS1-PS3 generation to continue to buy their consoles in Japan.
