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Kyuu said:

US deals weren't aggressive. Just $50 lower than it was before August 21. And basically more expensive than the temporary AstroBot bundles earlier this year. I think the masses are buying in great numbers because they're expecting prices to increase even further.

"Aggressive pricing" is not how I would describe the PS5 era lol.

Well we don't even know if PS5 is up YoY in the USA, like it is in EU. So these might not be extraordinary sales for PS5 that need an explanation. But if I were to offer one I think it'd be the non-existent Xbox. When the only equivalent device isn't having BF promotions and is no longer relevant, you're going to capitalise. Even if the deals weren't much better than we have seen earlier in the year in the USA, people are conditioned there to buy discounted items on BF anyway.

As for potential price rises next year, I don't think the 'masses' in general usually think ahead like that.